Member-only story

An International Perspective: Routledge Advances in Tourism 36

Jerry Hayes

·13.9k Followers· Follow

Published in Destination Marketing: An International Perspective (Routledge Advances In Tourism 36)

3 min read

376 View Claps

61 Respond

Save

Listen

This book provides a comprehensive overview of the latest research in tourism from an international perspective. It covers a wide range of topics, including sustainable tourism, tourism marketing, tourism policy, and tourism development.

Destination Marketing: An international perspective (Routledge Advances in Tourism 36)

Destination Marketing: An international perspective (Routledge Advances in Tourism Book 36)

by Alex Smith

4.5 out of 5

Language	:	English
File size	:	4268 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	212 pages

The book is divided into four parts:

Sustainable Tourism
Tourism Marketing
Tourism Policy
Tourism Development

Each part contains a number of chapters written by leading experts in the field. The chapters provide a detailed overview of the latest research on each topic, as well as case studies and examples from around the world.

This book is an essential resource for anyone interested in the latest research in tourism. It is also a valuable resource for tourism professionals, policymakers, and students.

Sustainable Tourism

The first part of the book focuses on sustainable tourism. This section covers a wide range of topics, including the environmental, social, and economic impacts of tourism. It also provides a number of case studies of sustainable tourism initiatives from around the world.

Tourism Marketing

The second part of the book focuses on tourism marketing. This section covers a wide range of topics, including the marketing mix, segmentation, targeting, and positioning. It also provides a number of case studies of successful tourism marketing campaigns.

Tourism Policy

The third part of the book focuses on tourism policy. This section covers a wide range of topics, including the role of government in tourism, the regulation of tourism, and the development of tourism policies.

Tourism Development

The fourth part of the book focuses on tourism development. This section covers a wide range of topics, including the planning and development of tourism destinations, the management of tourism resources, and the measurement of tourism impacts.

This book provides a comprehensive overview of the latest research in tourism from an international perspective. It is an essential resource for anyone interested in the latest research in tourism, as well as tourism professionals, policymakers, and students.

Destination Marketing: An international perspective (Routledge Advances in Tourism Book 36)

by Alex Smith

4.5 out of 5